Insight

Millennial doctors are on digital and social media. Where are you?

Tristan Morris

,

06.10.2020

Once upon a time doctors were easy to pin down. A white male baby boomer wasn't just the stereotype, overwhelmingly it was the reality.

But now there's a new generation of healthcare professionals from increasingly diverse backgrounds. And he's much more likely to be female.



So say hello to the Millennial Doctor of tomorrow. As comfortable with their mobile phone as with their stethoscope. Thirsty for relevant, easy-to-digest content and keen to share it.

For Millennial doctors, social channels are much more than just where they chat with friends. They are their primary professional platform too.

This is the new generation pharma marketeers need to reach right now. You won't get their attention without smart digital strategies. And you'll surely engage their interest with compelling social media-friendly content.

Ready to meet the new digitally savvy doctors? Download "Engaging the Millennial Doctor", the new insight report from BBI Health.

Download the Report