Digital Strategy Transformation in Nutrition

Revitalising Equazen’s digital
strategy and performance


  • Paid Social
  • Paid Search
  • Content Creation
  • Digital Strategy

Read time

5 minutes

Soho Flordis International is a global leader in natural healthcare products. BBI Health was given the task of reducing the cost per click and maximising its advertising budget across Google and social media for one of its top brands, Equazen.

The approach

Our first step was to build out Equazen’s list of negative key words as the website was receiving a large number of no intent clicks which were resulting in a high cost per click figure. We then introduced Google shopping to increase the brand’s overall online visibility and direct traffic to its website that would convert to sales. In conjunction with Equazen’s marketing roadmap we also created animated videos which were utilised across social media to drive footfall to resellers and in particular, Boots.

The Results

With the implementation of a new PPC strategy Equazen saw a 64% increase in its monthly transactions, and a 44% rise in average monthly revenue. Its cost per click was reduced by 9% and there was a 34% reduction in the company’s monthly media spend. As a result of the social media activity Boots reported a rise in online sales for Equazen products.

  • 64 %

    improvement in average monthly transactions

  • 44 %

    rise in average monthly revenue

  • 34 %

    reduction in average media spend per month

As a business we knew that we weren’t achieving the results we wanted, so we approached BBI Health to help us maximise our budgets and tailor a strategy that worked best for us. From the moment I met the team I was more than confident that they could help us achieve our objectives and the results speak for themselves.

Jade Fowles

Marketing Manager

Find out more about our unique approach to delivering real world performance